Published by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempted to produce HER, a social platform and dating app built by ladies for gay and bi-curious females, she discovered that almost all (if you don’t all) regarding the present internet dating sites in presence for either straight or homosexual everyone was mainly made with guys at heart.

HER creator and CEO Robyn Exton. Image via Twitter.

“ I thought it had been nobody that is ridicous yet developed a dating application that has been created by and especially for gay or bi-curious ladies,” she claims. “That’s how all of it sort of started.”

HER ended up being initially launched as a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been currently in a relationship, yet still wished to be held through to the thing that was taking place within their particular scenes. Therefore after tweaks and re-branding (Exton’s back ground is in brand consting), and launches into the UK, l . a ., san francisco bay area, and new york, HER officially established in Boston this weekend that is past. In accordance with Exton the Hub was a choice that is logical as Boston had been among the top towns and cities regarly required.

“Our girls don’t hook up for average of 10 times, therefore there’s a lot longer time when they should be chatting every single other,” she states. “When you simply have actually an image of a face you have got absolutely nothing to speak about, so our pages utilize content and local events to assist girls satisfy one another and talk.”

Exton adds by having a laugh: “It’s got all of the lesbians, and precisely what links the lesbian community online.”

When users install the app, profiles are presented one at the same time. But rather of simply a profile image and a swipe-left or swipe-right software, the profiles incorporate Instagram and Pinterest sensibilities, with mtiple photos, individual information, and community social occasions “pinned” to a profile. When users “like” each other, communications may be delivered, and dialogues will start. Also, the primary site has a weblog having a spread of lesbian lifestyle content that is a mix of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In metropolitan areas where HER is real time and boasting a community that is active of (she remains mum on individual figures), Exton claims the reaction happens to be exceptionally good through the LGBTQ community.

“I adore that girls show up and say, ‘I had no concept if I became homosexual or right. We had been simply interested. And today I’ve met a girl whom I’m dating, and we nevertheless don’t determine if I’m homosexual or straight but at the very least there’s a grouped community where i could do this and start to become me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or the pet they met up.”

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